In the highly competitive corporate world of today businesses must do the best they can to establish their brand in the minds of the customers in order to increase their sales volumes and thereby increase profit margins. It is safe to say that the mere survival of today’s companies depends on the effectiveness of their marketing campaigns. However, it is important for managers to figure out which marketing methods are best suited to the size and scale of the organization to ensure not a single dollar invested on the objective gets wasted on an inappropriate advertising method which will add no real value to the company. This article discuses about three such effective methods in which you can communicate about your brand to potential customers and ultimately achieve organizational success.
Walk the talk with the way you work!Some companies invest large amounts of resources on expensive advertising methods, and pay little attention to creating a professional workplace which will impress anyone who walk into the premises. Take an organization like Google for example. Being the world leader in their industry of information technology, they use their office facilities located around the world as a means of communicating to the world about their organizational culture and caliber. Rope access technicians can be constantly seen cleaning the glass windows of these ivory towers and the inside of the facilities are designed and maintained in a manner that clearly reflects their purpose and status. Such a level of care must be given to create an impressive work environment in your organization that will promote itself.
A ‘logo’ speaks a thousand words Make your company logo something that the public gets to see as often as possible. This doesn’t mean you should exhibit the logo too much and make the potential customers get sick of it and look away, but in an appealing manner that would encourage them to find out more about your brand and company. My advice to you is to lay off the internet pop-up advertising methods because that’s a highway to hell for any organization trying to attract customers. Invest on http://www.vertindustries.com/services/ in areas where your potential customers are present, sponsor charity, sports and other community events where you can display your brand name and logo through posters and other promotional items such as caps, t-shirts etc. And don’t forget to put up your company logo at the entrance to the organizational premises in a way that the those outside can also see it.
Social media Both the promotional methods mentioned above involve substantial investments on the part of the organization and there is no distinct way to evaluate the extent to which the strategies were effective. However, promoting your brand through social media will cost you next to nothing because it is a simple process requiring small capital and labour investments. The best part about this however, is that the company can gain an idea about the effectiveness of their promotional campaigns carried out on social media by looking at the number of followers and their responsiveness to updates regarding the company and its market offerings.